Long before Warby Parker, Coastal, Zenni Optical, and other well-known custom eyeglass companies, there was SEE Eyewear. Founded in 1998 by Richard Golden, founder of D.O.C. Optics Corp., SEE’s mission was and always has been to create high quality, leading edge eyewear at affordable prices; hence their slogan "hip without the rip."
With the growth of online eyeglass retailers, SEE requested help in redesigning their website to stay competitive. The first phase was create a compelling blog that would feature posts about their glasses, artists, fashion trends, and other topics of interest to their customers. Their goal in doing this was to become a voice/leader in their industry instead of just another retailer. The second phase would be the creation of an online retail shop.
The results of this project are unknown by Joy, as she switched jobs before the completion of phase one.
Roles on Project
- Competitive Analysis
- Benchmarking Research
- Strategy
- Logo Revision
- Sitemap
- Wireframes
- Design Concept