- Analyzed the current DIRECTV MVP responsive website to determine maximum usability and reported improvements needed.
- Performed visual design and created style for the website, based on client requests.

This app allows users the search for and filter bars and restaurants that are playing or are likely to be playing different sporting events. This includes the ability for users to favorite teams, sports, and bars for a user-centered experience driven by their interests.

The redesign of this application, from the ground up, was done on a very tight schedule with plans to roll out additional features involving more robust event sections, more social media features, and additional sports scheduling features in later phases.

Roles on project:
- Strategy with Directors
- Competitive Analysis
- Benchmarking Research
- Personas
- Sitemap
- User Flows
- Wireframes (IOS & Android)
- Documentation
- Helped guide junior designers
- Worked with developers for QA

This project was a redesign of DIRECTV'S MVP website which allows commercial customers (bars and restaurants) to view and purchase products exclusively designed and sold to them.

The redesign involved combining two different websites into one, restructuring the back end, redesigning the user experience and interface, as well as offering new features.

Some of the new features included a campaigns area that allows users to sign up for different campaign packages that help provide tools and information for promoting their businesses, a reports section with social media integration to allow users to track and receive tips on social media activity, and a dashboard for the DIRECTV Sports Bar Finder application to allow users to easily edit content and view customer activitywith the app for a more robust reporting experience.

Roles on project:
- Strategy with Directors
- Competitive Analysis
- Benchmarking Research
- Personas
- Sitemap
- User Flows
- Wireframes
- Documentation
- Preliminary Designs and Direction
- Helped guide junior designers
- Worked with developers for QA

Build and Grow is a program offered by Lowes to educate kids and bring families together by offering workshops where they can build kits together. Children also receive badges for each kit they build, which can be added to their Build and Grow apron to show of their accomplishments.

Through a complete redesign of the website, we were able to create a fully responsive website and improve the workshop registration process, purchasing of online kits, and offer new features to enhance the build and Grow experience. Such features included more robust accounts with virtual patch tracking and opportunities to connect with the Build and Grow community by enabling sharing through the website and posting images and content shared with the Build and Grow accounts across multiple social media platforms.

Roles on Project:
- Strategy with Directors
- Social Media Assessment
- Competitive Analysis
- Benchmarking Research
- Personas
- Sitemaps
- Wireframes (Desktop and Mobile)
- Documentation
- Worked closely with designers and provided feedback/direction as needed

Publicis Health Media (PHM) is the strategic media planning and buying agency within the Publicis Healthcare Communications Group (PHCG). As the only global media agency wholly dedicated to the health and wellness space, their goal is develop breakthrough programs with agencies, publishers, and clients that ultimately help people make better health decisions.

We were hired to rebrand and create a new responsive website to improve customer experience and bring them up-to-date with current web design standards and trends. In addition to rebranding and website design, our agency also planned and shot videos for the website and various case studies.

Roles on Project
- Content Strategy
- User Flows
- Sitemap
- Responsive Wireframes (Ideation and Direction)
- Design review/feedback for junior designer

The Network is the leader in providing integrated governance, risk and compliance (GRC) solutions that help organizations mitigate risk, achieve compliance, and create more ethical workplaces. Established in 1982, The Network serves thousands of global organizations, in every industry, including nearly 50 percent of the Fortune 500, such as Coca-Cola, Google, Yahoo!, and more. One of their most popular offerings are their extensive Codes of Conducts that are designed and distributed as print piece or interactive PDF. 

Being proactive, The Network asked clients for feedback and quickly learned that their print based approach was not as helpful as it could be to clients. Shortly after, they hired us to be strategic partners in helping create a responsive web-based approach that could offer more helpful tools than a print piece. After a couple strategy sessions and content reviews, the key goals and needs were identified. Plans were then set and new features such as videos, sharing, searching, translation, and more would now be offered.

Finally, COX Communications graciously gave The Network approval for their code of conduct to be used for the demo template. Based on their original print code and style guide we were able to analyze, organize, and lay out the content in a way that would be easier for users to read, interact with, and understand.

Roles on Project
- Strategy with Directors and Client
- Content Audit
- Competitive Analysis
- Benchmarking Research
- Sitemap
- Wireframes
- Site Design (Desktop, Tablet, and Mobile)
- Meetings with Clients
- Design review/feedback for Developers

Wright is a premier auction house specializing in modern and contemporary design of the 20th and 21st centuries. Since its founding in 2000, Wright has handled more than 40,000 lots online and at their locations in Chicago and New York.

We successfully designed and developed a dynamic and robust Image Management System (IMS) to help them upload, edit, and manage all their images and communicate with staff members to make creative decisions from the conceptual phase to the final posting to their auction website.

Roles on Project
- Strategy with Directors
- Meetings with Client
- Sitemap
- Wireframes
- Site Design and Direction

Pac-12 Networks is a 24/7 media network that serves fans of the Pac-12 Conference with live sporting events, original programming, inside access and  exclusive coverage of all Pac-12 teams. With a unique blend of one national and six regional networks, Pac-12 Networks delivers 850 live sporting events each year, including 30+ football games, 140+ men’s basketball games and hundreds of women’s and Olympic sports events (soccer, volleyball, swimming, gymnastics, etc.), to fans in the U.S. and around the world via cable, Internet, and mobile devices.

Our agency was tasked with creating an asset portal that would allow PAC-12 Networks to upload and manage various types of content and give access to their various affiliates to download and use those assets for promotions and highlights.

Roles on Project
- Worked closely with Director on functionality
- Wireframes
- Design

Wright is a premier auction house specializing in modern and contemporary design of the 20th and 21st centuries. Since its founding in 2000, Wright has handled more than 40,000 lots online and at their locations in Chicago and New York.

Below is one of the concepts present to the client after they asked us to design a responsive parallax website to celebrate their 15th year anniversary. The goal was to highlight various artists, works, and large milestones the company has enjoyed over the years.

Roles on Concept
- Strategy
- Sitemap
- Site Design

The Allegheny Health Network (AHN), formerly the West Penn Allegheny Health System (WPAHS) and owned by Highmark, is an academic medical center located in the Pittsburgh metropolitan area. As the second-largest provider of healthcare in its region, AHN boasts seven hospitals, 78 outpatient care and diagnostic testing centers, 162 primary care offices, 4 urgent care centers, and 9 outpatient surgical centers within its system. Employing approximately 13,000 people with a medical staff of 2,726. The system offers 46 graduate medical programs, operates two nursing schools, and serves as a clinical campus for local medical schools.

Originally the Agency of Record for the former West Penn Allegheny Health System (WPAHS), we were elated when asked to create a new responsive website that would combine many separate systems and organizations into one cohesively branded online presence — as the newly formed — Allegheny Health Network (AHN).

Working closely with the logo and brand color creators, Joy acted as a brand consultant and helped expand the color palette to improve the brand’s appearance and how users experienced on digital screens. She also wore many hats such as a advisor on web content and organization, IA and UX Lead, Design Lead, and strategist.

Roles on Project
- Branding Consultant
- Web Content Advisor
- Content Analysis
- Competitive Analysis
- Benchmarking Research
- Personas
- User Testing
- Sitemaps
- User Flows
- Wireframes (Desktop and Mobile)
- Website Design (Desktop and Mobile)
- Documentation
- Directing junior designers
- Working closely with developers for QA

Talmer Bank is a community-focused bank with branches and lending offices in Michigan, Ohio, Indiana, Maryland, Nevada, and Illinois. They offer a full suite of commercial and retail banking, mortgage banking, wealth management and trust services to small and medium-sized businesses and individuals.

Looking to improve customer experience, Talmer Bank opened an offer to design their banking app. While all the work was appreciated, unfortunately the project was cancelled before reaching development due issues not related to the project itself.

Roles on Project
- Competitive Analysis
- Benchmarking Research
- Sitemap
- Screen Designs

Gentherm, formerly Amerigon, is a leader in the thermal technology industry that designs, develops, and manufactures heating, cooling, and ventilating devices for large automotive companies within diverse global markets.

Shortly after being hired at their Agency of Record, Joy was tasked with being the “Brand Champion” to ensure all work met their standards. She also served as a consultant on any brand changes as goals changed, utilized many different skills on various projects, and helped transfer complex data from spreadsheets into easy-to-understand graphics and copy.

Roles on Projects
- “Brand Champion” ensuring all work is on-brand
- Consultant for any changes on branding
- Improving user experience on existing website
- Direct junior designers on various projects
- Competitive Analysis
- Data Analysis
- Book Design
- Brochures (Internal and Consumer Focused)
- Annual Reports
- PowerPoint Presentations (Internal and Consumer Focused)
- Infographic Designs

Long before Warby Parker, Coastal, Zenni Optical, and other well-known custom eyeglass companies, there was SEE Eyewear. Founded in 1998 by Richard Golden, founder of D.O.C. Optics Corp., SEE’s mission was and always has been to create high quality, leading edge eyewear at affordable prices; hence their slogan "hip without the rip." 

With the growth of online eyeglass retailers, SEE requested help in redesigning their website to stay competitive. The first phase was create a compelling blog that would feature posts about their glasses, artists, fashion trends, and other topics of interest to their customers. Their goal in doing this was to become a voice/leader in their industry instead of just another retailer. The second phase would be the creation of an online retail shop.

The results of this project are unknown by Joy, as she switched jobs before the completion of phase one.

Roles on Project
- Competitive Analysis
- Benchmarking Research
- Strategy
- Logo Revision
- Sitemap
- Wireframes
- Design Concept

SWACHA is a leading Electronic Payments Resource and is a recognized licensed  provider of ACH education, publications, and support. Its association has approximately 1,100 member financial institutions, businesses, and government agencies located in Texas, Louisiana, and New Mexico. 

With a print focused audience, SWATCHA came to us to create an interactive PDF Template for their monthly member publication "The Point." Their goal was to ease members into using a document that could be looked through like a print piece, but also had a navigation for those accustomed to a website. In the end, the client was very pleased and the solution worked well for their current needs.

Roles on Project
- Wireframes
- Template Design
- Training Staff on Interactive PDF creation

The Credit Union Association of New Mexico created “Claim Your Youth” as a set of programs geared to help educate children and young adults about money, while also potentially gaining and retaining new members. Each award-winning program is targeted toward a different demographics of parents, kids, and teens and promotes the building of relationships between young people and their families.

We were hired to create a new brand and website for the over arching program that presented the sub-programs in a positive light and be appropriate for multiple age ranges. By incorporating elements of the credit union’s icon in the new logo and altering the color palette, we were able to successfully tie the brands together while creating a more fun feel for the kids.

Roles on Project
- Research
- Sitemap
- Wireframes
- Website Design
- Color Palette
- Logo Design
- Branding Guidelines

Tadawul is the only stock exchange in Saudi Arabia. It is supervised by the Capital Market Authority and lists 169 publicly traded companies diversified over many different industries.

This required that the website be responsive, but also designed for both Arabic and English readers alike. The biggest challenges in this task were: insuring that the layout and design could easily accommodate variations in text length and height of different characters, the design would be pleasing to different cultures, and that the user experience would be optimal whether the user reads left-to-right (English) or right-to-left (Arabic).

Roles on Project
- Cultural and Language Research
- Benchmarking Research
- Content Analysis
- Sitemap
- Wireframes (Desktop and Mobile)
- Site Design (Desktop and Mobile)

The WDET Call to Action website is intended to be the largest single source of Detroit volunteer opportunities on the web and allows people to make a pledge for the hours they wish to volunteer. action.wdet.org This was an awesome project with the wonderful people of Loveland Technologies.

Role on Project:
- Wireframes
- Desktop and Mobile Design

Created a logo and designed a style for the Wayne State Reddit page: www.reddit.com/r/waynestate

Role on Project:
- Logo Design
- Page Styling

WSU program beautifying the community through art by offering service learning courses and volunteer opportunities to students. artscorpsdetroit.wayne.edu

Roles on Project: 
- Strategy with Client
- Sitemap
- Wireframes
- Logo Design
- Site Design
- Project Management

In working with the Computing & Information Technology (C&IT) department and as part of the Web Communications team, the Wayne State University's mobile presence was born:m.wayne.edu and m.wayne.edu/about

Roles on Project:
- Wireframes
- Icon Design
- Mobile Website Design
- App Design (iOS and Android)
- Marketing page and promotional materials

Talk to the Station is a site dedicated to the preservation and redevelopment of Detroit's most iconic historical landmark, the Michigan Central Station. It allows visitors to share and vote on ideas for the train station's use and improvement, as well as upload images of the station and ideas for it. talktothestation.com

This was an awesome project with the wonderful people of Loveland Technologies.

Role on Project:
- Logo Design
- Wireframes
- Icon Creation
- Site Design

In 2009, the University Research Corridor (URC) hosted its Environmental Health Sciences Conference on the campus of Wayne State University. The purpose of the event was to bring together faculty, staff, and students from medical schools and universities within Michigan to discuss environmental issues effecting the health and well-being of the state and its citizenry.

Role on Project
- Logo Creation
- Booklet Design
- Email and other collateral

As part of a full campaign this website was created to highlight various students and explain how donations will benefit them individually and the university as a whole.

Role on Project:
- Logo and Branding
- Strategy with Directors
- Wireframes
- Site Design
- Meeting with Client

Created the collage by hand with mixed media on a board, scanned on a flatbed, and then touched up the scan in Photoshop.

The Explore Detroit website was designed as a part of Wayne State's Faculty Recruitment initiative. wayne.edu/exploredetroit

The site combined with its print pieces received the Bronze Award from the Higher Education Marketing Report's 27th Annual Educational Advertising Awards, in the category for Schools with 20,000 or more Students.

Role on Project:
- Strategy with Marketing Directors
- Wireframes
- Site Design

Promotional poster and card design for the entitl clothing company's fall 2003 line. Assigned as part of a Rochester Institute of Technology design class.

Role on Project:
- Logo Creation
- Design

In 2010, created the logo and flexible site design for the Internet User Experience (IUE) Conference.

Role on Project:
- Logo Design and Branding
- Sitemap
- Wireframes
- Site Design
- Meetings with Client

In 2009, designed the logo and flexible website for the Healing Arts Center for Massage & Wellness. 

Role on Project:
- Logo Creation and Branding
- Wireframes
- Site Design