This project was a redesign of DIRECTV'S MVP website which allows commercial customers (bars and restaurants) to view and purchase products exclusively designed and sold to them.
The redesign involved combining two different websites into one, restructuring the back end, redesigning the user experience and interface, as well as offering new features.
Some of the new features included a campaigns area that allows users to sign up for different campaign packages that help provide tools and information for promoting their businesses, a reports section with social media integration to allow users to track and receive tips on social media activity, and a dashboard for the DIRECTV Sports Bar Finder application to allow users to easily edit content and view customer activitywith the app for a more robust reporting experience.
Roles on project:
- Strategy with Directors
- Competitive Analysis
- Benchmarking Research
- Personas
- Sitemap
- User Flows
- Wireframes
- Documentation
- Preliminary Designs and Direction
- Helped guide junior designers
- Worked with developers for QA