The Credit Union Association of New Mexico created “Claim Your Youth” as a set of programs geared to help educate children and young adults about money, while also potentially gaining and retaining new members. Each award-winning program is targeted toward a different demographics of parents, kids, and teens and promotes the building of relationships between young people and their families.
We were hired to create a new brand and website for the over arching program that presented the sub-programs in a positive light and be appropriate for multiple age ranges. By incorporating elements of the credit union’s icon in the new logo and altering the color palette, we were able to successfully tie the brands together while creating a more fun feel for the kids.
Roles on Project
- Research
- Sitemap
- Wireframes
- Website Design
- Color Palette
- Logo Design
- Branding Guidelines