The Allegheny Health Network (AHN), formerly the West Penn Allegheny Health System (WPAHS) and owned by Highmark, is an academic medical center located in the Pittsburgh metropolitan area. As the second-largest provider of healthcare in its region, AHN boasts seven hospitals, 78 outpatient care and diagnostic testing centers, 162 primary care offices, 4 urgent care centers, and 9 outpatient surgical centers within its system. Employing approximately 13,000 people with a medical staff of 2,726. The system offers 46 graduate medical programs, operates two nursing schools, and serves as a clinical campus for local medical schools.
Originally the Agency of Record for the former West Penn Allegheny Health System (WPAHS), we were elated when asked to create a new responsive website that would combine many separate systems and organizations into one cohesively branded online presence — as the newly formed — Allegheny Health Network (AHN).
Working closely with the logo and brand color creators, Joy acted as a brand consultant and helped expand the color palette to improve the brand’s appearance and how users experienced on digital screens. She also wore many hats such as a advisor on web content and organization, IA and UX Lead, Design Lead, and strategist.
Roles on Project
- Branding Consultant
- Web Content Advisor
- Content Analysis
- Competitive Analysis
- Benchmarking Research
- Personas
- User Testing
- Sitemaps
- User Flows
- Wireframes (Desktop and Mobile)
- Website Design (Desktop and Mobile)
- Documentation
- Directing junior designers
- Working closely with developers for QA