Columbus Dispatch is a newspaper based in Columbus, OH that offers its readership local and national news in addition to multiple interest specific publications through print, web, and various mobile applications.
They reached out to us for help with strategy and vendor selection for the redesign of their Reader Rewards program. The end goal was to present various platform options and vendors that would fit their needs, budget, and help them implement the strategy for increasing their digital readership and involvement in the rewards program.
Roles on Project
- Strategy with Director
- Presentation Design with Director
- Content and System Analysis
- Competitive Analysis
- Benchmarking Research
- Loyalty and Rewards Program Research
- Vendor and Platform Research
- Vendor Interviews
- Data Organization and Compilation
- Meetings with Client